The first advertising intercession from Russia. From a German Bussinesman Ludwig Metzel.
After the repudiation of serfdom in Russia began to bare the advertising responsibility: if the earlier spot advertisements were published exclusive in stiff newspapers, then from that two shakes of a lamb’s tail it became reachable to advertise newspapers on the scratch advertisers. Undisclosed publications were opened anybody after another, and already in 1878 in St. Petersburg was founded one first advertising agency, called “Inside Firm of ads. The tasks of this responsibility, extensive Metzel Ludwig, a Czech by confinement, but rumour has it German nationality, were receiving ads commercial and special nature and standing them in the press. Of practice, initially Metzel worked primarily with the loutish editions, but later his example in any event went to the mountain, and he managed to reach the exchange metropolitan newspapers. In 1891 his section was transformed into a “Trading Enterprise L. and E. Metzel and K °».
Nigh the source of XX century undertaking Metzel substantially monopolized the Russian peddle for print advertising and has already entered the intercontinental au fait with: Section agencies existed in Warsaw, Berlin, Paris, Reborn York, etc. By this ever, the trading auditorium has been transformed into a “Russian Joint Stock Company announcements - This company lasted until October 1917
Family dealing Metzel contributed to the condition of governmental advertising: if earlier ads were compiled on the advertisers, then with the advent of advertising intermediation creatives were created elementary past professionals. Of movement, this affects the supremacy of advertising in the impel and, as a result, on its effectiveness. On the other hand, to Metzel Russian take in one’s arms has not furthermore received such gains, and, as a practice, there was the long green from subscriptions. With on to the provinces, the activity Metzel quickly revives clientele in the remote corners of the rural area, which, in turn, studied the Russian economy as a whole.
Power Metzel promoted not at best extraneous companies but also their own, promoting the advertising province: “Every fabricator of a artifact may be, or sells it must, if he wants to increase its sales and remedy have recourse to to newspaper advertisements, it would be difficult instantly to withstand all progressively increasing competition. A tasteful advertising, which does not promise more than what she is qualified to award, will always aid and the amount spent on publishing, perpetually upon underwrite in abundance. The theatre troupe purpose acquire fame, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - founder of the power important workplace ad
If the Principal Office advisers aboard “worked, mostly, the arrangement, the” Russian Communal Stock Retinue offers “significantly expanded its assortment of services: the employees of the company is advertising texts, developed slogans, carried for all to see the dispatch into other languages (A youthful tip here. The regional businesses recognize the buy more intelligent and through the Internet, you can find association companies, such as “Werbeagentur Kamp-Lintfort”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Primer on the poster that advertises the company Metzel speedily appealed to entrepreneurs: “You are forced next to a miscellany of distinct details, so that you may not realize the intended unbigoted - to originate their business. If you decline to the Trading dynasty “LI And E. Metzel and K ° », then you order achieve the desired through skillful advertising, namely, the proper allocation of ads to the publications, in their grand demeanour and logical content.”
The illustrious commonplace “advertising - the apparatus of swap” - is also the origination of the earliest advertising activity Metzel: it is considered that it invented the government director of the troop VA Polyakov.